Finding Air Jordans

How to get the hottest Jumpmans

Securing the hottest Air Jordan releases can be an intensely competitive endeavor, as sneaker enthusiasts and collectors alike scramble to purchase limited stock, often resulting in near-instant sellouts and sky-high resale prices.

photo by

Travis Essinger

Finding authentic Air Jordan shoes at a good price might seem challenging, but with a bit of research and patience, you can find the perfect pair that fits both your style and budget. To ensure that you get the best deal on genuine Air Jordans, follow these tips and you'll be stepping out in style in no time.

First, familiarize yourself with the different models and colorways of Air Jordans. Knowing the specifics will help you spot fakes and determine the fair market value of the shoes you're interested in. It's always a good idea to have a clear understanding of the product you're seeking, especially when it comes to limited edition sneakers.

Online retailers are often your best bet for finding authentic Air Jordans at a good price. Stick to reputable websites, like, Eastbay, and Foot Locker, to ensure you're purchasing genuine products. These sites often offer sales or discounts, so keep an eye out for those opportunities to save. Additionally, signing up for newsletters or following these retailers on social media can alert you to upcoming releases, restocks, and exclusive deals.

Another option for finding Air Jordans at a competitive price is to explore sneaker marketplaces such as StockX, GOAT, and Grailed. These platforms connect buyers and sellers, providing a secure environment for transactions. Make sure to read the seller's reviews and check for verification badges to confirm that the shoes are authentic. Be prepared to act fast, as popular models can sell out quickly.

Don't be afraid to explore local sneaker boutiques and consignment shops. These stores can be treasure troves for sneaker enthusiasts, offering both new and pre-owned Air Jordans at competitive prices. Building relationships with store owners and employees can also give you an edge when it comes to securing limited releases or learning about upcoming sales.

By staying informed and vigilant, you can confidently find authentic Air Jordan shoes at a good price, ensuring that you're always ready to make a statement on and off the court.

Photo by Hermes Rivera.

Since 2017, several remarkable Air Jordan releases have captured the attention of sneaker enthusiasts and casual wearers alike. One notable release is the Off-White x Air Jordan 1 collaboration in 2017, designed by Virgil Abloh. This highly sought-after sneaker features a deconstructed aesthetic and unique details, such as an oversized Swoosh, exposed foam, and orange accents.

Another significant release is the 2018 Air Jordan 3 "Black Cement." This iconic colorway celebrates the 30th anniversary of the Air Jordan 3, featuring the classic black leather upper, elephant print, and the return of the iconic "Nike Air" branding on the heel tab.

In 2019, the Air Jordan 1 "Obsidian" made waves in the sneaker community with its appealing mix of navy blue and UNC blue on a white leather base. The colorway pays homage to Michael Jordan's alma mater, the University of North Carolina.

The Air Jordan 4 "Fire Red" made its highly anticipated return in 2020, featuring the original "Nike Air" branding on the heel for the first time since its debut in 1989. This classic sneaker boasts a white leather upper, black and red accents, and a timeless silhouette.

The Air Jordan 1 "University Blue" was released in 2021, drawing inspiration from the iconic "UNC" colorway. The sneaker features a mix of white, university blue, and black, using premium materials such as tumbled leather and suede, making it a must-have for collectors and fans of the brand.

The Air Jordan 11 "Concord" made a triumphant return in late 2018. This iconic sneaker, known for its glossy patent leather and clean colorway, is regarded as one of the most beloved models in the Air Jordan line. The 2018 release featured a higher cut patent leather and the number "45" on the heel, as Michael Jordan wore during his return to the NBA.

In 2019, the Travis Scott x Air Jordan 1 collaboration turned heads with its unique design. The sneaker features a mocha and sail colorway, with a standout feature: a reversed Swoosh on the lateral side. This collaboration also included hidden stash pockets, adding to the sneaker's appeal and mystique.

The Air Jordan 5 "Off-White" was released in 2020, marking another successful collaboration between Virgil Abloh and Nike. This deconstructed version of the classic silhouette featured a textile upper, translucent netting, and bold circular cutouts, creating an unmistakable Off-White aesthetic.

The Air Jordan 6 "Carmine" made its comeback in 2021 to celebrate its 30th anniversary. This iconic colorway, featuring a mix of white and carmine red on the upper, is the first Jordan 6 to have colored panels. The 2021 release also brought back the original "Nike Air" branding on the heel, staying true to its roots.